Structure before spend
Every campaign encodes market, product, buying type and objective. Once the account has a grammar, reallocation is a query rather than a debate.
Available for work
KSA · GCC · Egypt
Ahmed Esmat.
Performance Media Buyer and Marketing Manager. Five years from a first paid-social campaign to running Segadty's paid media — SAR 1.12M of Meta spend and USD 590K of Snapchat in 2025 alone — for brands across Saudi Arabia, the Gulf and Egypt, reporting the store's revenue, never the platform's.
Segadty · FY2025Store-verified
- Store revenue
- SAR 25.6M
- Blended ROAS
- 4.52
- Orders
- 57,100
- Conv. rate
- 1.20%
Segadty · Meta conv. value 2025SAR 5.05M
Segadty · return by channel, 2025
Google Ads25.8×
TikTok8.90
Snapchat6.07
Meta4.52
SAR 1.12MSegadty Meta spend, 2025
USD 590KSegadty Snapchat spend, 2025
11,438Segadty purchases, Meta 2025
5 yrsDigital → marketing manager
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01The journey
Career journey
01 Nov 2021 – May 2022Digital Marketing Specialist
Seven Plus Clinics
First move into digital. Paid social, content and lead generation for a multi-branch healthcare provider — and the first time a campaign had to be judged on booked appointments rather than reach.
02The numbers
Every figure here
came off a dashboard.
Client · Segadty, FY2025
Every figure in this section comes from one account: Segadty, a Saudi prayer-mat and home-textiles brand whose paid media Ahmed has run since December 2024 — 2025 is his first full year, measured against 2024 as the baseline. Platform-reported value across four channels adds up to more than the store received, so the headline number is the store's, not the platform's.
Segadty: monthly attributed conversion value against media spend for 2025.
0
Media spend, 2025
0
Conversion value
0
Return on spend
0
Cost per purchase
03The work
The brands,
and the proof behind them.
How to read this
Pick a brand to see what the business does and where Ahmed moved the needle. The case studies, figures and original dashboard screenshots are encrypted — ask for the password to open them.
Segadty
Nasek
Karseell
Latenuom
Organic Food
Nahla
JB Organic
Organic Shop04How I work
Four habits that
do most of the work.
The short version
Make the account legible, optimise to the number the business actually banks, keep a test running you never switch off, and be honest about the season.
Optimise to the net line
Revenue is not margin. Where a store reports cost of goods, shipping and fees, campaigns get judged on contribution — before scale makes the gap expensive.
Always be testing something
A standing bid-strategy and creative test cell costs under 5% of budget and is usually where the next efficiency step-change comes from.
Report the season honestly
Pulling budget back in a weak quarter is a decision, not a shortfall. Separating the campaign's work from the calendar's is what makes the good months credible.
05CV & contact
Let's talk about
your account.
Availability
Open to full-time, contract and freelance performance marketing roles across the Gulf and Egypt — remote or on-site.
Ahmed Esmat Mohamed
Performance Media Buyer & Marketing Manager
El Mansoura, Egypt · Available remotely
Social profiles
Curriculum Vitae
- Grew Segadty's store revenue from SAR 11.3M (2024) to SAR 25.6M in 2025 (+126%) while traffic grew 3% and conversion rate doubled.
- Managed SAR 1,117,505 in Meta spend across 436 campaigns in 2025 — 11,438 purchases at a 4.52 ROAS and a CPM down 7.5% year on year.
- Grew Google Performance Max return from 13.60× to 25.79×, cutting cost per conversion 42% to SAR 16.33.
- Rebuilt a dormant Snapchat account to USD 589,558 in managed spend at a 6.07 ROAS, up 62%.
- Scaled TikTok from SAR 1,023 to SAR 101,588 monthly spend in five months, holding ROAS between 7.10 and 11.19.
- Lead full-funnel marketing strategy, integrating paid media, content and brand campaigns to drive sustainable revenue growth.
- Own campaign budgets and resource allocation, balancing brand investment against performance-driven acquisition targets.
- Analyse multi-channel performance to identify growth opportunities and refine long-term plans.
- Lead and mentor a team of media buyers with strategic direction, performance oversight and skill development.
- Design paid media strategy across Meta, Google, LinkedIn and TikTok.
- Establish performance tracking frameworks and deliver KPI reporting to senior management.
- Launched a D2C store from 4 orders to 1,298 orders a month within 90 days, tracking margin from month one.
- Executed end-to-end media buying, from campaign setup and trafficking through daily optimisation.
- Implemented conversion tracking and attribution models to improve budget allocation.
- Digital Marketing Specialist, Seven Plus Clinics (Nov 2021 – May 2022) — paid social, content and lead generation for a multi-branch healthcare provider.
Advertising platforms
- Meta Ads Manager
- Google Ads
- Performance Max
- Google Shopping
- TikTok Ads
- Snapchat Ads
- LinkedIn Campaign Manager
Analytics & tracking
- Google Analytics 4
- Google Tag Manager
- Meta Pixel & CAPI
- TikTok Pixel
- Snap Pixel
- Attribution modelling
- Looker Studio
E-commerce
- Salla
- Zid
- Shopify
- Catalogue & feed management
Optimisation
- A/B & multivariate testing
- Conversion rate optimisation
- Bid strategy testing
- Creative testing frameworks
- Budget allocation
- Funnel optimisation
Leadership
- Team leadership
- Stakeholder management
- Market & competitive analysis
- KPI frameworks & reporting
Master of Business Administration (MBA)In progress
Bachelor of Commerce, Accounting (English Section)Mansoura University, Egypt · July 2023
Certifications
- Validate & Scale Meta Ads — CXL, 2025
- Validate & Scale LinkedIn Ads — CXL, 2025
- Google Ads for Beginners — CXL, 2025
- Google Ads Experimentation — CXL, 2025
- LinkedIn Ads Experimentation — CXL, 2025
- Digital Analytics — CXL, 2025
- Financials for eCommerce — Hive Academy
- Performance Marketing Workshop — Hive Academy
- Advanced Digital Marketing Nanodegree — Udacity, 2021
- Google Ads Display — Google, 2021
- Advanced Google Analytics — Google, 2020
- Growth Marketer Bootcamp, 2023
- Growth Hacking Pro, 2023
- InnovEgypt — ITIDA, 2021
Languages
- Arabic — Native
- English — Professional working proficiency
Next
Got an account
that should be doing more?
Send me the numbers you have. I'll tell you honestly whether I can move them.